How to manage your brand online?
You start with establishing where you are:
What do people say and think about your brand?
Cybersleuth is by definition a person who searches the Internet for information about a company, both positive and negative, to keep abreast of public opinion by using the Web, Blogs and Social Networks.
This defines the ‘Passive’ activity on the Web. Cybersleuth absorbs information, cybersleuth is not a publisher.
Understanding your digital footprint is the core and the first step before you start managing it. You need to understand where you are, what the starting point is. You need to set your media marketing goals, and define a path how to get there from where you are.
Online Media Marketing
Online Media Marketing Manager replaces the Cybersleuth at this phase. It is the time to start publishing. Blogs, your own web site, and Social Networks are the tools. Managing Search engine Results Pages (SERP) via the search engine optimization (SEO) is the crown result.